Last updated April 2026. Honest comparison from a working lash tech's perspective. Tatti makes genuinely popular products. We serve a different kind of tech.
Quick answer
Tatti Lashes is a strong consumer-facing brand with huge social reach and good strip lashes. Their pro range is decent. Their pricing has crept up across 2024-2025 and the brand leans more celebrity-beauty than working-tech.
Pop of Beauty is pro-first, UK-made by a working lash tech, and priced about £3-5 cheaper per glue bottle. We don't have the strip-lash consumer line. We do have the Coffee Collection and a founder who talks to you.
Who are Tatti Lashes?
Tatti Lashes started as a strip lash brand and grew aggressively on the back of Love Island and celebrity collaborations. They expanded into professional supplies, training, and aftercare. Their brand is glossy, consumer-led, and heavily social-media-fronted.
Their pro range is real. Techs do use them. Quality is acceptable. But the centre of gravity is consumer retail, not working studios.
Who are Pop of Beauty?
We're UK pro-first. Poppy runs a lash studio and built Pop of Beauty because what she was using wasn't cutting it. Every SKU is something she uses on her own clients.
No strip lashes. No celebrity collabs. No "launching at Boots next year." We sell the supplies a working tech genuinely needs to run a profitable book. Full story here.
The comparison table
| Feature | Pop of Beauty | Tatti Lashes |
|---|---|---|
| Pro glue price | £19.99 (£16.99 Subscribe) | Around £22.00 |
| D Curl 0.03 tray | £11.95 | £12-13 |
| Brand focus | Professional lash techs only | Consumer + pro combined |
| Founder-led | Yes, Poppy is a lash tech | Founder-led in branding, less visible day-to-day |
| Dedicated brown range | Coffee Collection, 3 shades | Limited brown options |
| Subscribe & Save on pro glue | Yes, 15% off | No |
| Ambassador programme for techs | 3 tiers, up to 25% personal | Affiliate programme |
| Community | POP Fam ambassadors and working techs | Strong consumer following on social |
| UK warehouse | Yes, next working day | Yes, next-day |
| Price trajectory | Stable | Rising year on year |
| First-order discount | SWITCH20 = 20% | Variable |
Where Tatti wins
👉 Consumer awareness. If a client asks about strip lashes for a night out or knows the brand from Instagram, Tatti has the edge on name recognition.
👉 Retail presence and packaging. Their packaging is designed to sit on a shelf next to high-street beauty. It's polished.
👉 Marketing budget. Their social content is slick and consumer-led. Lands with end clients rather than techs.
Where Pop of Beauty wins
👉 Pro price on essentials. We're cheaper on glue, D Curl trays and aftercare. Not by a huge margin on each item, but over a working month at 15-25 clients, it adds up to £30-50 saved.
👉 Coffee Collection. Tatti doesn't have a direct equivalent. Three dedicated brown shades (Latte, Mocha, Espresso) for UK blonde and brunette clients. Read the Coffee Collection breakdown.
👉 Pro-first community. Our DMs are other working UK lash techs. No end clients. No influencers. Just techs comparing notes on glue, humidity, retention, pricing.
👉 Subscribe & Save on the glue. Saves busy techs £100-200 a year and removes reordering as a weekly admin task.
👉 Poppy in your DMs. The founder of Pop of Beauty replies personally to DMs on @popofbeauty_. This is not something Tatti offers at their scale.
👉 No price creep. Our pricing has held steady. Tatti has raised prices multiple times in the last 12-18 months.
Who should stay with Tatti
If you do a lot of strip lash work or your clients specifically request Tatti strip products, their pro range pairs with that ecosystem. Switching for switching's sake is pointless.
If you've built your studio's retail shelf around their brand for consumer recognition, they've got that covered.
Who should switch to Pop of Beauty
👉 You're doing lash extensions, not strip lashes. Our range is pro-first, not retail-first.
👉 You've noticed prices going up and your margins going down. We're priced lower and we're holding.
👉 You want to offer brown lashes to blonde and brunette clients. Coffee Collection, no debate.
👉 You want your supplier's founder to reply to your DM at 9pm on a Sunday because your glue is behaving weirdly. That's us.
How to test the switch
Use SWITCH20 at checkout on the Switch Kit. Trial-size glue, two trays, primer, sealant. Run a set on a client you see regularly. Compare retention over 3 weeks. Decide.
For context, we've documented the full switch process here: How to switch lash supplier without losing retention.
FAQs
Is your pro glue better than Tatti's?
Different rather than better. Ours has a 0.5-1 second dry time that sits well for new and volume techs. Tatti's glue profile is similar. The deciding factor for most switchers is price and retention on their specific client mix.
Do you do strip lashes?
No. We're extension-focused. If strip lashes are a big revenue line for you, Tatti covers that, we don't.
Will my clients recognise the brand?
Probably not, if they only know Tatti from Instagram. This is fine for a lash tech. Your clients are booking for your work, not the brand on the back of the chair. And we're growing steadily on @popofbeauty_.
Do you have client-ready retail packaging?
Our aftercare products are retail-ready and look good on a shelf. Our extension trays are pro packaging, not retail.
Will retention drop when I switch from Tatti's glue?
Not if you use our Primer and Superbonder alongside our glue. Most retention drops during switches come from mixing branded glue with differently-branded primers and sealants. Keep the system aligned and retention typically goes up, not down.
Final word
Tatti is a retail-plus-pro brand with strong consumer presence. We're a pro-first UK brand with a working lash tech running it. If you're a working tech looking to lower your costs, hold your retention, and offer brown lashes properly, switching is worth testing.
DM Poppy on @popofbeauty_ before you commit. Tell her what you're getting through each month. She'll tell you honestly whether the switch makes sense or whether you should stay.
It'll never be perfect. But it can be better.