I didn't plan on starting a lash brand. I just got tired of how bad the ones I was buying from were.

CHAPTER ONE

Where it started.

I've been lashing clients since I was 18. By 21 I had a fully booked home studio, a waitlist, and a client base that trusted me with their eyes every 2-3 weeks.

I also had a cupboard full of lash supplies I hated.

Glue that worked one week, failed the next. Trays that looked like fibre from the floor of a factory. Brown lashes that photographed orange. Suppliers with no face, no personality, nobody answering DMs when I had a humidity crisis the morning of three back-to-back appointments.

I wanted better. I knew other techs wanted better. So I built it.

CHAPTER TWO

What Pop of Beauty actually is.

We're not a warehouse. Not a dropshipper with a UK-sounding name. We're a small UK team putting out lash and brow supplies I personally use every single day.

Every product passes the same test: would I use it on the client sitting in my chair right now? If no, it doesn't get made.

Three products I'm most proud of, and why they exist:

THE GLUE

Lash Glue Adhesive

Thirteen formula iterations until I was happy with the dry time, viscosity and retention. Now it's our bestseller by a mile.

Shop the Glue

THE SEALANT

Superbonder Sealant

The single biggest thing I've added to my own workflow in five years. Non-negotiable on every set I teach.

Shop Superbonder

THE COFFEE COLLECTION

Brown Lashes, Done Right

Three shades (Latte, Mocha, Espresso) because I couldn't find brown lashes in the UK that looked like real hair on real brunette clients.

Shop Coffee

CHAPTER THREE

What you're actually buying.

When you order from us:

• Orders are packed by humans who care. Most go out the same working day.
• DMs on @popofbeauty_ are answered by me or a tiny team that knows your industry. No chatbots. No scripts.
• If something goes wrong, it gets sorted. Cracked bottle, wrong tray, late delivery — we fix it. Fast.
• The packaging looks like something you want on your shelf. Clients notice. Clients ask. Clients buy. That's extra revenue for you.

CHAPTER FOUR

The POP Fam.

The techs who buy from us aren't customers. They're the community.

We run an ambassador programme because the best marketing is techs who love their work and share it. We run accredited training courses because the industry needed real education, not a Tuesday afternoon on YouTube. We reply to every review. We feature transformations on our grid. We show up for each other.

If that sounds like your vibe, you're welcome here.

CHAPTER FIVE

What's coming.

We're small and growing fast. Launching new products monthly. Expanding training, the coloured collections, the serum range. We've got B2B partners starting in Dubai and the vision is bigger than the UK by Year 3.

Come on the journey.

Or just come stock up on the good stuff. Either works.