The Coffee Collection: The Brown Lash Edit Every UK Tech Needs
Why I built three shades
For years, brown lashes in the UK were either non-existent or looked orange on brunettes. So I built the Coffee Collection in three specific shades. Your client isn't just "brown". Her hair tone matters.
Latte — Light Brown
Warm golden-brown. My go-to for blondes and fair-haired brunettes.
LIGHT BROWN
Latte · D Curl 0.05 Mixed Length
Warm golden-brown for blonde and fair-haired clients.
Shop Latte — £12.95Mocha — Dark Brown
The bestseller. Brunette clients want this, every time. Zero orange cast on camera.
DARK BROWN
Mocha · D Curl 0.05 Mixed Length
Rich dark brown. Most popular shade. Natural brunette enhancement.
Shop Mocha — £12.95Espresso — Black-Brown
Subtlest of the three. For older clients, darker skin tones, anyone wanting soft depth over stark black.
BLACK-BROWN
Espresso · D Curl 0.05 Mixed Length
Deep black-brown. Subtle sophistication for dark-haired clients.
Shop Espresso — £12.95"Offering brown as an upgrade lifted my average ticket by £15 on every brunette set."
A POP Fam techWhy techs are making money from browns
Higher perceived value
Offer Coffee Collection as a £10 upcharge on classic sets. Most clients say yes. Pure margin.
Client referrals
Browns are Instagrammable in a way black isn't. Free marketing.
Differentiation
Every UK tech is posting black sets. Offer proper brown options, stand out.
How to pitch browns to existing clients
Hold a Latte and a Mocha tray next to her face and say "I could give you black, or I could give you something that actually matches your hair." 9 out of 10 times, she picks brown.
BUNDLE
Coffee Collection + Liquids Bundle
All three shades plus essential liquids at a saving.
Shop the BundlePoppy x
Lashed a brunette in Coffee? Tag @popofbeauty_.