Built by a tech. For techs.
I didn't plan on starting a lash brand. I just got tired of how bad the ones I was buying from were.
Hi, I'm Poppy.
I've been lashing clients since I was 18. By the time I was 21 I had a fully booked home studio, a waitlist, and a client base that trusted me with their eyes every 2-3 weeks.
I also had a cupboard full of lash supplies I hated.
Glue that worked one week, failed the next. Trays that came out looking like fibre from the floor of a factory. Brown lashes that photographed orange. Suppliers with no face, no personality, and no-one answering DMs when I had a humidity crisis the morning of three back-to-back appointments.
I wanted better. I knew other techs wanted better. So I built it.
What Pop of Beauty actually is.
We're not a warehouse. We're not a dropshipper with a UK-sounding name. We're a small, UK-based team putting out lash and brow supplies that I personally use on my own clients, on myself, and on my own brows every single day.
Every product on this site has passed the same test: would I use it on the client sitting in my chair right now? If no, it doesn't get made.
That's why:
👉 Our Lash Glue Adhesive went through thirteen formula iterations before I was happy with the dry time, viscosity and retention.
👉 Our Superbonder Sealant is the single biggest thing I've added to my own workflow in five years. Now it's non-negotiable for every set we teach in our training.
👉 Our Coffee Collection exists because I literally couldn't find a brown lash in the UK that didn't look orange on my brunette clients. So I developed three shades (Latte, Mocha, Espresso) that look like real hair on real people.
What you're actually buying.
When you order from us:
👉 Orders are packed by humans who care. Most go out the same working day.
👉 DMs on @popofbeauty_ are answered by me or by a tiny team that knows your industry. No chatbots.
👉 If something goes wrong, it gets sorted. Cracked glue bottle, wrong tray, late delivery, we fix it. Fast.
👉 The packaging looks like something you want to keep on your shelf. Clients notice. Clients ask. Clients buy. That's extra revenue for you.
The POP Fam.
The techs who buy from us aren't customers. They're the community.
We run an ambassador programme because the best marketing we have is techs who love their work and share it. We run accredited training courses because the industry needed real education, not a Tuesday afternoon on YouTube. We reply to every review. We feature transformations on our grid. We show up for each other.
If that sounds like your vibe, you're welcome here.
What's coming.
We're small and growing fast. Launching new products monthly. Expanding the training side, the coloured collections, the serum range. We've got B2B partners starting in Dubai and the vision is bigger than the UK by Year 3.
Come on the journey with us. Or just come stock up on the good stuff.
Either works.
Ready to switch?
Start with the 3 products that changed my retention for good:
Shop The Retention Stack Try The Switch Kit
Use code SWITCH20 for 20% off your first Switch Kit. No gimmicks. No minimum spend.
Poppy x
Follow along: @popofbeauty_ on Instagram. DM me anytime. I reply.