Your client leaves your studio with immaculate lashes. Two weeks later, half are gone and she's telling you "they just fell out." The problem isn't your application. It's what happened at home.

The aftercare routine every client needs

1. Cleanse daily with lash shampoo

Not micellar water. Not makeup wipes. A purpose-built lash cleanser. pH-balanced to protect the bond while removing oil, mascara residue and daily build-up.

2. Dry properly

Pat dry. Don't rub. Fan gently. Wet lashes are fragile. Rubbing rips fans out at the base.

3. Avoid oil-based products

Oil cleansers, cleansing balms, waterproof remover, coconut oil — all break down the adhesive bond over time.

4. Sleep on silk or on the back

Cotton pillowcases grab lashes. Silk lets them glide. Fixes the "one-sided shedding" issue instantly.

5. Brush daily with a spoolie

Twice a day keeps fans separated and looking fresh.

The retail opportunity you're missing

Most techs don't sell aftercare. They mention it, hand over a leaflet. Then wonder why clients don't look after their lashes.

Shift: make aftercare a sale, not a suggestion.

Client Retail Pack is pre-bundled aftercare you buy at trade, sell at retail. 30-second upsell at the end of every appointment, lifts your average ticket by ~£15. Over a year, thousands.

The client handout

Copy/paste into a note and send every new client post-appointment:

Hey! So excited you're loving your lashes. To keep them looking their best:

1. Cleanse daily with lash shampoo. 60 seconds.
2. Pat dry, don't rub.
3. No oil near the eye area.
4. Silk pillowcase or sleep on your back.
5. Brush with a spoolie twice a day.

Book your infill at 2-3 weeks. See you soon! x