{"title":"Growth Serum","description":"\u003cp\u003e\u003cstrong\u003ePop of Beauty growth serums use a peptide-driven formula to support visibly longer, fuller lashes and brows in 6-12 weeks of daily use.\u003c\/strong\u003e No prostaglandins, no iris colour change risk, safe with extensions and contact lenses.\u003c\/p\u003e\u003ch2\u003eWhat's in our serums\u003c\/h2\u003e\u003cp\u003eMyristoyl Pentapeptide-17 and Biotinoyl Tripeptide-1 drive length and density at the follicle. Hyaluronic Acid and Panthenol condition. Caffeine improves circulation at the lash and brow line. The formula deliberately excludes prostaglandin analogues, the ingredient pulled from many serums after links to iris colour change and orbital fat loss.\u003c\/p\u003e\u003ch2\u003eHow long until results show\u003c\/h2\u003e\u003cp\u003eMost users see visible thickness from week 6, full results at week 12. One bottle is one full 12-week treatment cycle. Stopping at week 6 wastes the bottle, the actives need full cycle time to compound at the follicle.\u003c\/p\u003e\u003ch2\u003eLash Growth Serum vs Brow Growth Serum\u003c\/h2\u003e\u003cp\u003eSame peptide formula, different application area. Lash serum applied like a liquid eyeliner along the lash line. Brow serum traced along the brow shape. Most users buy both as the Serum Duo since the formula carries over neatly.\u003c\/p\u003e\u003ch2\u003eWho growth serums are for\u003c\/h2\u003e\u003cp\u003e👉 Anyone with sparse, thinning, or extension-damaged lashes\u003c\/p\u003e\u003cp\u003e👉 Clients who over-tweezed brows in their 20s and want fuller brows back\u003c\/p\u003e\u003cp\u003e👉 Anyone with naturally light, fine lash or brow hair\u003c\/p\u003e\u003cp\u003e👉 Clients with alopecia patches or age-related thinning\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eAre these safe with lash extensions?\u003c\/strong\u003e Yes. Oil-free, applied at the lash line not the lash length, won't disturb the glue bond.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use with contact lenses?\u003c\/strong\u003e Yes. Apply at night, let absorb 15 minutes before bed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat about pregnancy or breastfeeding?\u003c\/strong\u003e Speak to your GP first. The peptide actives haven't been tested on pregnant or breastfeeding users.\u003c\/p\u003e\u003cp\u003e👉 Subscribe \u0026amp; Save 15% so the next bottle arrives before this one runs out, no missed cycle days.\u003c\/p\u003e","products":[{"product_id":"lash-growth-serum","title":"Lash Growth Serum","description":"\u003cp\u003e\u003cstrong\u003eYour lashes have stopped showing up the way they used to.\u003c\/strong\u003e Years of mascara, extension cycles, the daily eye rub. Whatever pulled them down, this is what pulls them back.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it actually is\u003c\/h3\u003e\n\u003cp\u003eA peptide-driven nightly serum. Twelve weeks, one drop per eye, applied to a clean lash line before bed. No prostaglandins, so no risk of iris colour change or orbital fat loss. Just the actives that actually grow lashes.\u003c\/p\u003e\n\n\u003ch3\u003eKey features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e👉 Myristoyl Pentapeptide-17 + Biotinoyl Tripeptide-1 for length and density\u003c\/li\u003e\n\u003cli\u003e👉 Hyaluronic Acid + Panthenol to condition the follicle\u003c\/li\u003e\n\u003cli\u003e👉 Caffeine to wake up circulation at the lash line\u003c\/li\u003e\n\u003cli\u003e👉 Oil-free, extension-safe, contact lens-safe\u003c\/li\u003e\n\u003cli\u003e👉 3ml bottle = one full 12-week cycle\u003c\/li\u003e\n\u003cli\u003e👉 Zero prostaglandins (the ingredient most brands quietly removed)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eClients who've worn extensions for years and want their natural lashes back. Mums whose lashes thinned post-baby. Anyone over 30 watching the lash line lose density. Lash techs who want a serum they can actually retail without fear.\u003c\/p\u003e\n\n\u003ch3\u003ePro tip\u003c\/h3\u003e\n\u003cp\u003eSet a 9pm phone reminder for the first three weeks. Most people don't fail because the serum doesn't work. They fail because they stop applying it after week 4 and never see week 12. Two minutes a night, every night, for 84 nights. That's the whole job.\u003c\/p\u003e\n\n\u003ch3\u003eThe honest CTA\u003c\/h3\u003e\n\u003cp\u003e👉 Subscribe \u0026amp; Save 15% so the next bottle lands before this one runs out. Skipping a week resets the cycle. Don't skip the week.\u003c\/p\u003e\n\u003cp\u003e👉 Free UK shipping over £75. Patch test 48 hours behind the ear before first application.\u003c\/p\u003e","brand":"Pop Of Beauty","offers":[{"title":"Default Title","offer_id":54782415012185,"sku":"CONS-SERUM-LASH","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/9739\/5289\/files\/Lashserum1.png?v=1756896187"},{"product_id":"brow-growth-serum","title":"Brow Growth Serum","description":"\u003cdiv style=\"background:#f5e8db;border-left:4px solid #a07856;padding:14px 18px;margin:0 0 18px;border-radius:4px;color:#3d2318;font-size:15px;line-height:1.55;\"\u003e\n\u003cstrong style=\"display:block;margin-bottom:4px;color:#3d2318;font-family:Georgia,serif;\"\u003eSUBSCRIBE \u0026amp; SAVE 15%\u003c\/strong\u003eConsistent use = visible results. Subscribe and save 15% — your brow serum delivered automatically every 6 weeks. 🖤\u003c\/div\u003e\u003cp\u003eSame peptide formula as the Lash Growth Serum, applied to the brow line. Brilliant for clients who over-tweezed in their 20s and want fuller brows back in their 30s.\u003c\/p\u003e\u003ch3\u003eWhat's in the bottle\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePeptide-driven, no prostaglandins\u003c\/li\u003e\n\u003cli\u003eConditioning panthenol and hyaluronic acid\u003c\/li\u003e\n\u003cli\u003eCaffeine to wake up dormant follicles\u003c\/li\u003e\n\u003cli\u003eDaily-use safe, no irritation profile\u003c\/li\u003e\n\u003cli\u003e3ml bottle, one full 12-week cycle\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eCleanse the brow area, no makeup or oils left\u003c\/li\u003e\n\u003cli\u003eTrace one thin line along the brow shape with the applicator\u003c\/li\u003e\n\u003cli\u003eLet it absorb 10-15 minutes\u003c\/li\u003e\n\u003cli\u003eApply every night, 12 weeks minimum\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eWho it works for\u003c\/h3\u003e\u003cp\u003eAnyone with thinned brows from over-plucking, alopecia patches, age-related thinning, or just naturally sparse brow growth. Patch test first if your skin reacts to anything.\u003c\/p\u003e\u003ch3\u003ePair with\u003c\/h3\u003e\u003cp\u003eLash Growth Serum for the full Serum Duo. Most clients buy both because the formula carries over neatly.\u003c\/p\u003e\u003cp\u003e👉 Free UK shipping over £75.\u003c\/p\u003e","brand":"Pop Of Beauty","offers":[{"title":"Default Title","offer_id":54782422876505,"sku":"CONS-SERUM-BROW","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/9739\/5289\/files\/browserum1.png?v=1756896187"},{"product_id":"complex-peptide-lash-brow-growth-serum-bundle","title":"The Growth Serum Duo","description":"\u003ch3\u003e\u003cspan class=\"s1\"\u003eLash \u0026amp; Brow Growth Serum Duo\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003eTwo targeted serums. One powerful formula. Maximum results.\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003eThis duo includes \u003c\/span\u003e\u003cspan class=\"s3\"\u003e1 Lash Growth Serum\u003c\/span\u003e\u003cspan class=\"s2\"\u003e and \u003c\/span\u003e\u003cspan class=\"s3\"\u003e1 Brow Growth Serum\u003c\/span\u003e\u003cspan class=\"s2\"\u003e, both formulated with the \u003c\/span\u003e\u003cspan class=\"s4\"\u003esame high-performance ingredients\u003c\/span\u003e\u003cspan class=\"s2\"\u003e — designed to support healthier, stronger hair growth over time.\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003eWhile the formula works beautifully for both areas, separating them into \u003c\/span\u003e\u003cspan class=\"s3\"\u003etwo dedicated bottles\u003c\/span\u003e\u003cspan class=\"s2\"\u003e keeps application hygienic and ensures clients have \u003c\/span\u003e\u003cspan class=\"s3\"\u003eenough product to treat both lashes and brows properly\u003c\/span\u003e\u003cspan class=\"s2\"\u003e, without running out too quickly.\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003eBoth serums are \u003c\/span\u003e\u003cspan class=\"s3\"\u003eprostaglandin-free\u003c\/span\u003e\u003cspan class=\"s2\"\u003e, gentle on sensitive skin, and safe to use alongside lash extensions — making this the perfect retail add-on for lash, LVL and brow clients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s3\"\u003eWhat’s included\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e1 × Lash Growth Serum (eye-safe application)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e1 × Brow Growth Serum (skin-safe for brows)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s3\"\u003eWhy clients love it\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSame proven ingredients, targeted application\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eEnough product for \u003c\/span\u003e\u003cspan class=\"s2\"\u003etwo areas\u003c\/span\u003e\u003cspan class=\"s1\"\u003e, not just one\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSafe for daily use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIdeal post-LVL or brow lamination\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eEncourages long-term consistency (and visible results)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s3\"\u003ePerfect for\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eClients wanting fuller lashes and brows\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003ePost-treatment aftercare\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eArtists looking to offer a premium, results-driven retail bundle\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pop Of Beauty","offers":[{"title":"Default Title","offer_id":56076630688089,"sku":"BUN-SERUM-LASH-BROW","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/9739\/5289\/files\/IMG_0936.jpg?v=1756896187"},{"product_id":"lash-serum-wholesale","title":"Lash Growth Serum (WHOLESALE)","description":"","brand":"Pop Of Beauty","offers":[{"title":"Pack of 10","offer_id":57262488289625,"sku":"WHLSALE- SERUM- 10","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"Pack of 20","offer_id":57262851195225,"sku":"WHLSALE- SERUM- 20","price":260.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/9739\/5289\/files\/serumbulk_e973134c-c5e9-4c77-b95b-bca2e1c4eb6e.png?v=1770714446"},{"product_id":"the-bridal-prep-kit","title":"The Bridal Prep Kit","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eIndividual price: ~ £85. Saving: ~ £16.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e \u003cbr\u003eLash Growth Serum \u003cbr\u003eBrow Growth Serum \u003cbr\u003eLash Shampoo \u003cbr\u003eLash Sealant \u003cbr\u003eLash Spoolies. \u003c\/p\u003e","brand":"Pop Of Beauty","offers":[{"title":"Default Title","offer_id":57790858723673,"sku":null,"price":69.0,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/popofbeauty.co.uk\/collections\/growth-serum.oembed","provider":"Pop Of Beauty","version":"1.0","type":"link"}